Meet the founder

You are uniquely gorgeous, and my goal is to help you achieve a bridal look that makes you feel timelessly beautiful without sacrificing your authenticity.

My name is Ashley Nicole Edmisten and I am the founder of COVET BEAUTY, a luxury beauty experience based out of Whitefish, Montana.

As a southern Arizona native who relocated to Montana in 2014, I quickly found that the valley was missing luxury beauty services which led me to the creation of COVET BEAUTY in downtown Whitefish and the sister companies COVET BEAUTY BRIDAL and COVET SKIN + AESTHETICS.

My love for all things beauty and makeup paired with the vision to provide an elevated experience for every bride, Covet Beauty Bridal was born.

With the most talented artists on our team, my goal is for to you look back on your wedding day and see yourself on the happiest day of your life, radiating the same confidence, joy, and celebration that you feel internally outwardly.

I believe people look their best when they feel their best, and our signature services are designed to deliver just that.

A curated collective of award winning beauty experts, committed to providing a memorable, luxury experience for each client.

With an average of 12 years of experience in the beauty industry, each artist on the Covet Beauty Bridal Team has been hand-selected for their expertise, professionalism, and exceptional taste.

Get to know our artists and browse their portfolios and reviews below.

  • BAILEY

  • LILLI

  • SAYLOR

  • SOPHIE

  • LIZA Vinogradova

    LIZA

  • ELLIE